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Pure Sunfarms launches grower-led ‘Trials’ program

(Globe Newswire) Delta, B.C. – Pure Sunfarms Corp., a wholly owned subsidiary of Village Farms International, Inc., announces the launch of ‘Trials by Pure Sunfarms’, an innovative program aimed at offering consumers limited batch, ‘Trial’ cultivars for the first time. This program will be launching exclusively to consumers in Pure Sunfarms’ home market of British Columbia.

Trials by Pure Sunfarms’ is a grower-led initiative aimed at bringing consumers exclusive access to limited-release strains. Created by its expert cultivation team as part of the company’s trialing process, each cultivar featured in Pure Sunfarms’ Trials series is carefully selected for its unique expressions and special characteristics—such as aromas, colour, and bud structure.

20 per cent of B.C. consumers identify as ‘cannabis connoisseurs’, and almost 30 per cent prioritize high quality in their selections¹. Through this program, B.C. consumers will be offered an exclusive look at the company’s hand-selected strains, grown in small batches.

“We are committed to the art and science of cannabis cultivation. Our team of expert growers is constantly trialing, experimenting, and pheno-hunting to discover unique strains,” said Orville Bovenschen, president and CEO at Pure Sunfarms. “With the launch of ‘Trials,’ we’re bringing B.C. consumers and budtenders closer to our process and products than ever before, with exclusive small batches that offer a one-of-a-kind experience. We hope to captivate consumers with these limited-release cultivars grown right here in their backyard.”

The first small batch release is Trial No. 001 (Gas Face x Purple Kush) a heavy-hitting indica that was hand-selected by Pure Sunfarms’ growers for its dank nose and chunky trichome-rich buds. Its aromas are distinct and complex with pungent gassy notes balanced by a creamy, slightly citrussy finish.

Trial No. 001 will be available to consumers in Pure Sunfarms’ home market of B.C. as of July 1, 2024, with new additional limited small batches to be released in the months to come.