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MillRite launches new product In Ontario, update on branded sales

June 13, 2024  By Grow Opportunity Staff


(CNW) Kingsville, Ont. — Greenway Greenhouse Cannabis Corporation, a cultivator of high-quality greenhouse cannabis for the Canadian market, today announced that Pink Moon, a new addition to the MillRite family of products will soon be available for purchase in Ontario, and provided an update on other branded pre-rolls.

Highlights:

  • MillRite Pink Moon is launching in a 2 x.5 gram pre-roll format across Ontario
  • MillRite is the #2 ranked brand of pre-rolls by total Ontario retail sales in its size segment, through its first four-months
  • MillRites Lavender Haze pre-rolls were also the #2 ranked SKU in Ontario, over the last three-months
  • With the addition of Pink Moon, MillRite will have both a Indica dominant and Sativa dominant pre-roll in the Ontario market
  • Greenway through its first two brand launches, is focusing on the whole flower and pre-rolls segments of the CPG market, which makes up over 60 per cent of all cannabis sales in Ontario

Carl Mastronardi, President of Greenway said:

“After seeing success with our Lavender Haze pre-rolls in Ontario, we are excited to be rolling out our new Pink Moon pre-rolls. This expands the MillRite portfolio into having both a traditional indica and sativa, widening the appeal to a larger number of consumers. We look forward to emulating the Lavender Haze rollout with Pink Moon. The feedback we got from consumers has been very positive, and our goal is to continue to exceed their very high expectations.”

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